Have you ever said to yourself… “I love being an entrepreneur and helping people, but when it comes to sales it’s just not my thing..I’m not a salesperson?” I can relate I’ve been there on more than one occasion.
As an entrepreneur many times we are the ONE and ONLY person in our business so we tend to wear many hats. I work with mompreneurs, many of whom have home-based businesses, the overall challenge for most of them is trying to find harmony between raising their family and growing a successful business. Don’t get me wrong I love what I do, but without bringing in a profit my business won’t survive.
An Aha moment for me was in changing my mindset about money. I had to first realize that even though I kept my personal and business expenses separate, if I adopted the right mind set I would be able to excel in both. In the United States there are approximately 75 million mothers, 85 percent of whom influence their household purchases. According to the Marketing to Moms Coalition, that’s about $2.1 trillion per year in spending. YES! moms and women have a HUGE influence on what purchases are made for the household, even if they are not the main bread winners.
It wasn’t that I didn’t have the money to do things….it was that I wasn’t properly managing the money I did have. I made a conscious effort to change how I saw money which directly effected my personal spending habits. These are a few of the changes I made:
- I stopped buying “unnecessary” things for my daughter (She doesn’t need a bunch of toys or an excess of clothes)
- I ate at home more and less eating out (This is a big one)
- I stopped buying little things at the Dollar store or things just because they are on sale
**Note these are my “weaknesses”… you decide what areas you need to change**
Once I was able to be more focused and conscious of my spending habits, I realized I had “extra money” to put towards my business; buying business cards, setting a website, hiring a coach, etc.
And the #1 RESULT:
- I was able to choose WISELY who I worked with! I didn’t just say yes to everyone that wanted to work with me and I was able to secure QUALITY clients versus just right now clients because I needed the money, whatever the amount was. (All money ain’t good money…yes I said ain’t (lol) This is HUGE!! Which ultimately made me a BETTER salesperson! I was more confident in my approach and process and it helped me attract the RIGHT clients.
If you get a chance I encourage you to read the Entrepreneur Roller Coaster by Darren Hardy. It was one of the books selected by mompreneur and antique owner, Deidra Simon, for our Mentoring Mamas Book Club. #jointheride
Don’t just make an empty New Year’s Resolution(s), make a lifestyle change!